Word: celomat
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Even the TV manufacturers seemed to be looking more approvingly at CBS. To the handful of small firms (Tele-tone, Celomat, Muntz, Belmont, etc.) that had originally announced they would make CBS color equipment were added such sizable names as Westinghouse, Bendix and Sears, Roebuck. The industry heard rumors that many another company would soon start making CBS color sets. Even Admiral's Siragusa is making a small concession: if the CBS system wins in the courts, each Admiral set will be equipped with a "jack" into which CBS adapter-converters can be plugged. Meanwhile, Frank Stanton...
...Four more manufacturers (Belmont, Webster, Muntz and the Television Equipment Corp.) broke ranks, joined Emerson, Celomat and Tele-tone in promising to make CBS color equipment. Tele-tone, with sets already in the works, said it would have quantity production by Jan. 1. Crowed CBS President Frank Stanton in full-page newspaper ads: "CBS welcomes Tele-tone-the first set manufacturer to bring you color television...
...Television Manufacturers Association decided to launch an all out ad publicity campaign for black-and-white television, and many a big manufacturer joined the fight by refusing to start producing adapters, converters, and color-TV sets. AS a result, CBS will have to rely on such small manufacturers an Celomat and Muntz to supply most of the early receiving apparatus...
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