Word: cementation
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...that diamonds were rare (they were not), that they symbolized romantic love (a copywriter's concoction) and that they should never be sold, further limiting the number in circulation. The pinnacle of this campaign was the advertising tagline introduced in 1948: "A diamond is forever." It was used to cement the role of the diamond solitaire as the de rigueur choice for a wedding-engagement gift. In 2005, U.S. sales of diamond engagement rings totaled $4.84 billion...
...secretary. But Ghana's economy was collapsing and a crunch in the supply of building materials meant there was no work for her father and no money for fees. Some people's lives are changed by poor grades or a bad decision. For Suzzy, it was a cement shortage. Unable to afford college, she drifted for a few years. At one point she tried to join the police force in Accra and passed the initial selection process easily. But after acing her exams, the senior officer refused to let her start training, apparently because she didn't have the money...
...hold on power dependent on just one vote - in effect, his - and with Republicans courting him to tilt the balance in their favor, Lieberman has been indulging in some fairly immodest political footsie. Early this year he terrified fellow Democrats by skipping several of the weekly caucus lunches that cement party fidelity in the Senate. Recently he was spotted in the Republican cloakroom talking with South Carolina's Lindsey Graham about reforming Social Security. He even says he might vote Republican for President in 2008, a not-so-veiled hint that he would prefer John McCain, his fellow true believer...
...become very ordinary. Then take the case of a family acquaintance from a very wealthy and devout family in Mashad, Iran's shrine city; he ended up being snared by a young woman of little religious conviction, who happily assumed greater propriety and more modest dress to cement the match. Most recently, I met the girlfriend of a bohemian but pious painter; she had spent half her life unveiled in London, but donned the full-length black chador to satisfy his expectations. She still says "Ciao!" when leaving the room, and seems at ease in her new reincarnation. The hejab...
...still 11 months away, Washington is already looking closely at which fund raisers have paired up with which candidate to get an early sense of a campaign's strength. Many fund raisers remain unattached for the time being, but the next few weeks are a critical juncture that will cement most of the notable partnerships. What used to be likened to a courtship is now more like speed-dating. What exactly makes these relationships come together? How do the moneymen and -women make up their minds...