Word: cementing
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...Motorola's Burnes says the company went through four redesigns to develop a low-cost cell phone with battery life as long as 500 hours (for villagers without regular electricity) and an extra-loud volume for use in noisy markets. The poor need innovative models of financing too. When cement supplier Cemex, based in Monterrey, Mexico, was looking to kick-start sales after Mexico's mid-1990s financial crisis, it founded Patrimonio Hoy, a combination builder's "club" and financing plan that targets homeowners who make less than $5 a day. It recruited 510 promoters to persuade new customers...
...opportunity to dream: to imagine different scenarios for the future, to go to school, live in a new city, take a trip. But we need to close the gender gap. No longer separated by unique family roles, women and men have a common agenda: to find new purpose and cement relationships, to kick up and have...
...Gates is really after. Games just get you in the door. "You can't just sell it as a convergence device," Gates says. "You gotta get in there because certain members of the family [i.e., teenage boys] think it's a must-have type thing. But the way to cement it is as a family experience. And the way that it really makes sense for Microsoft, and we justify this sort of circuitous route that we went down, is because of how it fits in the living room...
...hole. With that incident in mind, U.S. officials last week cast a skeptical eye on new satellite images of the North Koreans hard at work on another big dig. Traffic around the mouth of a tunnel has intensified recently, and heavy equipment has been spotted hauling materials, possibly including cement, into the hole, according to a U.S. official briefed on the latest intelligence. That could mean technicians are plugging the shaft to conduct an underground test. Or not. "Could the activity at the tunnel be consistent with a nuclear test?" asks the official. "Yes. Are there other potential explanations...
...Israeli air force, a unit he built and commanded from 1958 to 1966, to its rapid, preemptive victory in the six-day Arab-Israeli war. Later, as an ardent peace advocate, he met with Palestinians, vocally criticized hardliners and, through his rapport with then-Egyptian President Anwar Sadat, helped cement that country's historic 1979 peace agreement with Israel...