Word: censored
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Only one unqualified superlative regularly passes the blue pencils of Gannon & Co. In full-page ads in the Times, the Chicago Tribune is permitted to call itself the "World's Greatest Newspaper." Explains Censor Gannon: "The Times can afford to be magnanimous...
...Chief Censor. Probably the most influential voice in determining what is acceptable advertising is the New York Times, which has cut the basic pattern for many of its contemporaries. As "chief censor" of the Times for the past 18 years, Joseph W. Gannon, a graduate of Dartmouth and the N. W. Ayer ad agency, sets the standards for the Times-which he calls "the strictest in the field." Last year, redfaced, blue-nosed Censor Gannon and staff reworded, revised or rejected...
...describing underwear as "Naughty-but so nice . . ." read in the Gannonized version: "Paris-inspired-but so nice . . ." When a Manhattan nightclub boasted that it possessed "Fifty of the hottest girls this side of hell," Censor Gannon deftly made it "Fifty of the most alluring maidens this side of paradise...
...Rand, and airbrushed out the bare essentials of a model in a girdle ad. To those who complain that Times ads still show too much bosom, the Times has a stock reply: "Women's attire has come to be so scanty nowadays as to attract less & less attention." Censor Gannon occasionally nods. Once he passed double-meaning ads for Springs Mills's "Springmaid" fabrics (TIME, July 26, 1948). But the best-selling Kinsey report never made Gannon's grade...
...Only Colleen Townsend, the starlet who is reportedly quitting films to become a divinity student, spoke up. She recalled the Bible story of the woman taken in adultery: "Let him who is without sin cast the first stone." The first stone was promptly cast by 83-year-old Memphis Censor Lloyd T. Binford, who announced that he was banning Stromboli without seeing it, along with all other Bergman pictures. "She is a disgrace . . . to American women," he fumed. "I'm glad she's a foreigner...