Word: censuses
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Dates: during 2000-2009
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...argue that, “It is impossible to reconstruct the demographics of the area with any degree of precision, since census data for that time period are not reliable, and most attempts at reconstruction—by both Palestinian and Israeli sources—seem to have a political agenda...
Indeed, consumers today have far more choices and, with their greater ethnic diversity and the blurring of gender roles, are far more difficult to stereotype. A woman who checked the "Hispanic" box on her census form could easily prefer Vogue magazine to Latina. "Not only is the world less homogeneous today, but even in the past, we assumed the world was more homogeneous than it actually was," says John Karlson, senior vice president of strategic development at Martin/Williams, an advertising agency based in Minneapolis, Minn. "People's identities are much more wrapped up in their hobbies, sports teams, political affiliations...
...live in a time of extreme demographic change,” he said, citing the most recent census data. At the same time, he said, “racial inequalities don’t go away inevitably or without a lot of effort...
Sources: AP (2); Red Cross (2); Demography magazine (3); U.S. Census Bureau, 2000 Census...
According to Helen Martinez, founder of Chica Inc., a lifestyle fashion brand based in Los Angeles, it was the 2000 Census that convinced fashion execs there was big money to be made marketing to the nearly 39 million Latinos who represent the U.S.'s single largest minority group. This year Chica's sales are projected to reach $2 million--double last year's. Similarly, the Vato line of Latin tops is in "constant reorder mode," according to Carl Dias, the women's buyer for L.A.'s Traffic boutique...