Word: cent
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Dates: during 2000-2009
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...born Curtis Jackson, but he made his mark on the rap world performing under his childhood nickname. His third album, Curtis, debuted Sept. 11. 50 Cent will now take your questions...
...Year's Eve, the Black Eyed Peas, that very urban, very American group, are headlining a seven-hour concert at the newly built Millennium Hall in the capital, Addis Ababa. And there are plans for a second concert in October featuring R&B superstar Beyonce, rapper 50 Cent and Janet Jackson, although at this stage the stars are so far "unconfirmed...
...victory was Pyrrhic. Interscope flourished, launching artists like 50 Cent and Eminem and distributing the posthumous recordings of Shakur. And the genre exploded across the planet, with rappers emerging everywhere from Capetown to the banlieues of Paris. In the U.S. alone, sales reached $1.8 billion...
During the past decade, record labels have outsourced the business of kingmaking to other artists. Established stars Dr. Dre and Eminem brought 50 Cent to Interscope. Jay-Z founded his own label, cut a distribution deal and began developing his own roster. But most established artists do little development. That leaves the possibility that hip-hop is following the same path that soul and R&B traveled when they descended into disco, which died quickly...
Chris Lighty, CEO of Violator Entertainment, whose clients include 50 Cent and Busta Rhymes, is looking at ways that record companies can work with artists in one area where rappers have been innovative: endorsement and branding. Whether it's 50 Cent owning a stake in Vitamin Water or Jay-Z doing a commercial for HP, most of these deals have been brokered by the artists' own camp. But Lighty sees in hip-hop a chance for record labels to generate more sponsorship and endorsements. "Record companies are going to have to make even better records and participate in brand extension...