Word: centerfold
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Dates: during 1970-1979
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...FORMULATED a dogma of social change which merely points to society's ills without suggesting specific change. To spread his message, the Guru has created his own media, including And It Is Divine, a monthly magazine (with a centerfold picture of the Guru in every issue), a new book entitled Who is Guru Maharaj Ji?, and a slick 70 minute feature film with the same title. The problems of pollution, war, and poverty provide easy targets for his public relations men who contrast them with the blissful smiles of satisfied devotees...
...well-wishers and even puts up barriers to keep spectators away from his pit. Readers of Hot Rod magazine, however, were able to see as much of Grumpy as anyone would wish. Clad in skivvies and sprawled on a bearskin rug, he posed for this month's centerfold...
...applies to a fund-raising show for Maude's local library). Later in the season Maude will even have a face-lifting, after conceding that she feels "like an old hen with a turkey's neck and crow's-feet-I could be the centerfold for the Audubon Society." Her on-camera rejuvenation will be accomplished with tape and makeup, but the idea for the show came from Bea Arthur herself, who plans to have the real thing during the mid-season hiatus...
...addition, it published a bi-weekly newspaper, the Divine Times, and a professional-looking monthly magazine, And It Is Divine, which features a centerfold photo of the guru in every issue, and is doing well at $1 a copy. On Sunday. The Boston Globe estimated that the organization's income is $250.000 a month...
When photographing Penthouse centerfold models-he insists on finding ones who have never appeared in the nude before-Guccione quietly coaxes them out of their shyness, crooning "Beautiful, beautiful" as the clothes drop and the shutter clicks...