Word: centerfolds
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Bound into the centerfold of this week's issue is Waldenbooks' 32-page holiday gift catalogue, the largest single-product ad ever to appear in a national consumer magazine. The four-color catalogue features 364 hard-cover books, paperbacks and calendars. TIME's only larger insert was a corporate ad for Gulf & Western in 1979, a 64-page annual report...
Mike Bass is a former Playgirl centerfold who enjoys surfing and video games. He will be happy to have you call him, and will be available in the Sports Cube Wednesday and Thursday night at the Comp meeting. Free Beer Here...
...frequently duplicated (five entertainment editors, seven gossip writers). Many veteran staffers resented the Felker recruits, contemptuously labeled "boutique journalists" by Bareknuckle Columnist Jimmy Breslin. Bad planning and production problems turned the revamped multisection paper into an incomprehensible jumble; it became a challenge just to find the old pictorial centerfold, and a near impossibility to locate the TV listings...
...tepid. Said one critic: "No one could possibly enthuse about it." What did enthuse just about everyone, however, was the latest chapter in another royal matter-whether Charlie will finally settle down and wed the fair Lady Diana Spencer, 19. Last week's installment was a Daily Mirror centerfold that reported a Milquetoast proposal from Charles: "If I were to ask you, do you think it would be possible?" and a decidedly less ambiguous ultimatum from the Queen: "Marry her by this summer...
...Weizman is an avid fan; so is Ronald Reagan's campaign press secretary, Lyn Nofziger. Tom Landry packs a volume with his Dallas Cowboys playbook for road trips; Country Star Willie Nelson has a coveted signed edition. Straight through the heartland of America, truck drivers pass up the centerfold magazines at diesel stops to buy a copy of his latest paperback; thousands of folks from Santa Fe, N. Mex., to Savannah, Ga., line up for his autograph on his frequent tours...