Word: centrino
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...engineering team, which wanted to make a new microprocessor for laptops. His big idea: since laptop owners add wi-fi cards to their machines so that they can surf the Internet wirelessly at any hot spot, why not build wireless connectivity into the chip itself? The result was the Centrino, which was launched this past March and has already netted Intel $2 billion in revenue--about a third of its quarterly total...
Otellini offers an unusual perspective for his industry: that good marketing makes all the difference. Pushing a distinctive product like Centrino or Pentium, Intel's previous success story, is almost as important to him as the chips themselves. "Our whole job," he says, "is to create demand." He has done just that--including for himself. --By Chris Taylor
...analysts believe, that number will be more like 95%. Apple started things rolling in 1999 with its Wi-Fi system, known as AirPort, and in January unveiled a speedier upgrade called AirPort Extreme. Last month, in a bid to boost demand for laptops (and Intel processor chips), Intel released Centrino, a mobile technology that features a new microchip and a built-in Wi-Fi receiver...
...Intel’s new high-speed Centrino chip, which will double battery life on laptops, was developed entirely in Israel.” Oy, but staring at the screen for so long makes my eyes hurt...