Word: ceo
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...name is a nod to a Comcast technology initiative called Project Infinity, which CEO Brian Roberts unveiled at the 2008 Consumer Electronics Show. Under Project Infinity, the company's video-on-demand views have more than doubled, to 14 billion cumulative views, over the past two years. Internet speeds have tripled. Comcast's online movie and television-show choices jumped from 3,700 in the first quarter of 2008 to 19,100 by the end of 2009. The company is changing, so Comcast feels the name should change with it. "At its core, Xfinity is infinite potential," says David Watson...
...Wednesday, Feb. 3, the Hollywood-based political auteur released his latest creation: a three-minute YouTube spot attacking Republican Senate candidate Thomas Campbell on behalf of his rival, Carly Fiorina, the former Hewlett-Packard CEO now running in the GOP Senate primary. The ad was so weird - employing montages of pigs and sheep, a robotic wolfman dressed in wool, graphic illustration evoking Monty Python - that it spread online like swine flu on a pig farm...
Brown's campaign shows social technologies organizing "the passion and drive and power of an idea," says Ning CEO and co-founder Gina Bianchini...
These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build...
Such lack of output is no longer acceptable. "They were reasonably pathetic performances," says Roger Jackson, a 1964 Olympic rowing gold medalist and CEO of Own the Podium, an organization that has received about $109 million in government and private funds over the past five years to develop athletes for the Vancouver Olympics. "I can tell you that we're going to have several gold medals this year," he says. "I guarantee it." Whoa. Is a Canadian really issuing a freewheeling, Joe Namath-style guarantee? "It's a nice word, isn't it?" says Jackson...