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...going up around Shanghai alone - and you get a sense of the economic forces at work. To the developers who conjured this place out of nothing, the payoff is as close to a matter of fact as any investment can be. Listen to Guo Guangchang, the co-founder and CEO of Fosun Group - whose subsidiary, Forte, is one of the primary developers here - and the message is clear: if you build it, they will come...

Author: /time Magazine | Title: The Short March | 2/14/2008 | See Source »

...advertising game, a fast-growing sector with a ton of potential. Size means greater efficiency and more inventory to offer advertisers. "The No. 1 thing we're trying to do is increase scale and increase capacity to give ourselves a better chance to be more successful more quickly," Microsoft CEO Steve Ballmer told analysts on Monday. "It's not primarily about scaling down. It's about scaling...

Author: /time Magazine | Title: A Microsoft-Yahoo! Deal User's Guide | 2/7/2008 | See Source »

...least the way Microsoft spins it, which is that a combined, more muscular Microsoft and Yahoo! makes a more credible challenge to Google, which helps advertisers, even though there would be two space sellers instead of three. Rob Norman, CEO of WPP's GroupM Interaction, the world's largest media buyer, is cautiously optimistic. "It's a qualified good," he says, "because in an auction atmosphere, you're competing against other advertisers more than the auctioneer itself. The deal won't give you leverage against Google, but it could give you choice, and more choice is always positive...

Author: /time Magazine | Title: A Microsoft-Yahoo! Deal User's Guide | 2/7/2008 | See Source »

...Burnsville, Minn., buys enough wind power to run 85% of its operations. And Mammoth Mountain in California's Sierra Nevada has cut propane use by 70,000 gal. (26,000 L) per year since 2000. "Our resorts are all about people wanting to be outside," says Rob Katz, CEO of Vail Resorts, where 100% of power is offset by wind credits. "We are using this spectacular place, so it's our responsibility to take care...

Author: /time Magazine | Title: How Green Is Your Mountain | 2/7/2008 | See Source »

...difference, says Mark Schulman, CEO of Abt SRBI, which conducted the poll for TIME, is that "independents tilt toward McCain when he is matched up against Clinton But they tilt toward Obama when he is matched up against the Illinois Senator." Independents, added Schulman, "are a key battleground...

Author: /time Magazine | Title: TIME Poll: Clinton More Beatable than Obama | 2/7/2008 | See Source »

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