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...last year, despite the sluggish economy. During Brabeck's tenure, Nestle has closed 156 factories, but it has acquired or opened 183 new ones, increasing the total to 516. And it continues to nurture some 8,000 product brands. That's about the same number as when Brabeck became CEO, although he has been putting more emphasis on the company's six global brands, including Nescafe and Nestle itself, which account for about 70% of sales...
Brabeck didn't set out to be the CEO of Nestle when he began selling ice cream in his native Austria 35 years ago. He says he didn't even know that the company he worked for, Findus, was owned by Nestle at the time. "His ambition was to experience Latin America, to have an adventure there," says Gottfried Truppe, his college roommate. Why the fascination with Latin America? "The wide-open spaces and high mountains," Brabeck says. It was also far from home--and far from the mountaineering tragedy he had just lived through...
...then he was back in Switzerland, in charge of marketing. When CEO Helmut Maucher began redefining Nestle's product and branding strategy, he leaned increasingly on Brabeck. He even took to calling Brabeck Suslov, a joking reference to Mikhail Suslov, notorious chief ideologist of the Soviet Communist Party. The new product strategy involved grouping all Nestle products under six global brands, including Nescafe, Nestea and Nestle itself. Once it was launched, Brabeck grew restless and asked to be sent back into the field. Maucher was then in his mid-60s and close to retirement. Brabeck technically reported to the chief...
Consistency--a trait rare in the airline industry--has been a hallmark of SIA's management. CEO Cheong Choong Kong, 61, who will leave the airline in June, has run the show for nearly two decades, having worked his way up from an assistant manager for reservations. After taking over in 1984, he moved aggressively to stretch the airline worldwide; he was the main proponent of Singapore's successful push to become the first Southeast Asian country to sign a bilateral open-skies agreement with the U.S, in 1997. This treaty lets the airline fly to any American city...
...incoming CEO, Chew Choon Seng, 56, is a 30-year employee of SIA and a longtime colleague of Cheong's. He is expected to continue Cheong's course with little fanfare...