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...Rage Over Goldman Sachs" [Aug. 31]: I will take CEO Lloyd Blankfein's word that he is shocked by the perception that the firm "burned down the Reichstag, shot the Archduke Ferdinand and fired on Fort Sumter." What a relief that is. Nevertheless, many of us are still wondering if Goldman Sachs' former employees who now hold influential government positions have unduly influenced national economic policy to Goldman's advantage. It is also high time we discovered whether Goldman's astronomical profits are the upshot of its alleged ability to perpetuate sophisticated market manipulation and fraud. These are real questions...

Author: /time Magazine | Title: Inbox | 9/21/2009 | See Source »

...hate these communication people that suck up, because they're not helping anyone get anything accomplished. If you tell a CEO they're God, and they're not, you're doing them more damage...

Author: /time Magazine | Title: Pollster Frank Luntz, Warrior with Words | 9/21/2009 | See Source »

...hear these Wall Street people talking about bonuses knowing that the public is outraged. They need to change the lexicon. Pay for performance. Merit pay. Alignment. There is a lexicon to connect Wall Street to those it serves, but they're not using it. I can't get the CEO organizations to listen to me: they don't want to admit mistakes...

Author: /time Magazine | Title: Pollster Frank Luntz, Warrior with Words | 9/21/2009 | See Source »

...industrial companies should talk about "technology and innovation." Many grocery shoppers would be more drawn to "homegrown, all-natural" food than "organic" food. One company that seems to always get it right is Apple. They understand the America of the 21st century better than any company I know. A CEO that gets it and communicates in the language of the 21st century; a marketing and advertising campaign that focuses on the products, not on the models who sell the products; products that are innovative and cutting-edge. I feel bad I've never worked for them...

Author: /time Magazine | Title: Pollster Frank Luntz, Warrior with Words | 9/21/2009 | See Source »

...have some unorthodox methods of getting your message to corporate leaders. In the cases of UPS and Kroger, for instance, you've gone up to the CEOs and essentially ambushed them with advice. How has that worked out for you? I'm very passionate about what I do. I will approach the CEO directly, I'll look them straight in the eye and say, "You're doing this wrong." They're always taken aback initially, and the people around them freak out. But I have gotten more business by being direct and honest than I ever got being obsequious...

Author: /time Magazine | Title: Pollster Frank Luntz, Warrior with Words | 9/21/2009 | See Source »

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