Word: ceo
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...stiff up-front charges and subscriptions. And, freed from paying a set fee each month, some players actually end up spending more. Four years ago, Shanda Interactive Entertainment, China's biggest online-game developer, ditched subscriptions for the freemium model and turned around its sagging fortunes. Kristian Segerstrale, CEO of London-based social-gaming site Playfish, says micropayments work because online games aren't a product, they're an ongoing service. "It's nonsensical to pay up front for a service," says Segerstrale. "You don't pay up front for your gas or water...
...Unfortunately, micropayments in the past have failed to live up to lofty expectations. Over the last 10 years, several companies including U.S.-based Peppercoin and CyberCash offered online payment systems that didn't catch on. PlaySpan CEO Karl Mehta says this is because "there was not enough digital content to consume." That's changing. Mehta predicts that micropayment services will over the next few years become available on a wide range of gaming and social websites - adding that there's no reason they can't be used to buy newspaper and magazine articles, too. "The newspaper industry is now crying...
...Fiat CEO Sergio Marchionne wants to use the Italian carmaker's technology to sharpen the focus of the Chrysler brands, insiders say. For example, Fiat's technology could allow Chrysler to build a reputation for high performance - not something it's known for today. The new technology could also augment Chrysler's traditional strength in four-wheel-drive, sport utility and truck segments, which are under pressure from rising fuel prices...
...turning e-mails into faxs, phone messages or stamped letters - media senior citizens already understand - so that users can keep in touch on their own terms. "My dad doesn't feel capable of managing e-mail, but I live in front of my computer," says Bellanca. Adds Presto CEO Peter Radsliff: "The adoption of all-electronic means of communication makes it more and more arduous for the technically savvy to revert to analog." That helps explain why the USPS lost $2.8 billion in fiscal year 2008 as a result of a 4.5% drop in pieces of mail sent. (See pictures...
...want to take care of everyone who needs it, but it's becoming increasingly difficult financially," says Rich Umbdenstock, president and CEO of the American Hospital Association, one of several interest groups beginning to draw battle lines as the details of potential health-reform legislation begin to trickle...