Word: ceos
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Dates: during 1990-1999
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Within weeks of his sale, of course, the board ousted CEO Gilbert Amelio after 17 months on the job. Jobs says the board came to him and offered him both the CEO's and chairman's job. "I thought about it," he admits, "but decided it wasn't what I wanted to do with my life." Taking the chairman's job, in particular, he said would "scare away" any real candidate for the CEO's job, given Jobs' penchant for down-your-throat management. Yet it may not be much better for the new CEO to have him sitting...
...booed. "I'm sure some people want to cling to old identities. I was a little disappointed at the unprofessional reaction. On the one hand, people are dying to get the latest release of Microsoft Office on their Macs, and on the other hand, they're booing the CEO of the company that puts it out. It seems really stupid to me." He adds, "Apple has to move beyond the point of view that for Apple to win, Microsoft has to lose...
Until a new CEO is on board, Jobs is up to his trim 35-in.-waist jeans in determining Apple's future. "I'm here almost every day," he said, sitting in the boardroom last week, "but just for the next few months. I'm really clear on it." His position is fairly critical to the company's success, according to Edgar Woolard Jr., chairman of E.I. DuPont and one of only two board members who survived the latest assault. "It's conceivable Apple could turn around without Steve, but the probability goes up significantly with Steve. Steve is noted...
...buys Apple a few months' breathing room, and replacing most of the company's reviled board of directors with bold-faced techies like Oracle's Larry Ellison and Intuit's Bill Campbell was a necessary--and possibly helpful--housecleaning. Now Jobs must recruit some dynamic marketing-minded luminary as CEO to get the company moving forward...
...centric future, developers could write programs not for one OS at a time but for the Java Virtual Machine, the software that could run numerous next-wave computers: PCs, smart cell phones, personal digital assistants, stripped-down network computers and so on. "What should Apple do next?" asks Sun CEO and Java evangelist Scott McNealy. "Put 100% energy behind Java. Innovate, compete and add value. That's so obvious to me that I can't pretend there's another strategy...