Word: ceos
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...long. In 1993 Vasella returned to Switzerland to head corporate marketing at Sandoz headquarters in Basel. The next year he briefly led the company's global drug-development programs, and he was its chief operating officer before becoming CEO of its drug business, reporting to the chairman of the conglomerate, Marc Moret--his wife's uncle. Vasella applied the lessons he had learned while managing Sandostatin to all the company's drug-development efforts. When Sandoz announced in 1996 that it would merge with its rival across the Rhine, Ciba-Geigy, Vasella was named CEO of the new company...
Vasella has also revamped Novartis' marketing force in the U.S., where it long lagged behind competitors. He poached Paulo Costa from Johnson & Johnson in 1999 and made him CEO of Novartis' U.S. drug unit. Since then, Costa's sales force has grown to 5,800 from 2,815. The payoff? Drug sales in the U.S. grew 24% last year...
...Anthony O'Reilly He boomed long before Ireland. Why the former Heinz CEO is still focused on premium brands...
...Richard Evans The CEO of Montreal-based Alcan, the world's No. 2 aluminum producer, talks with TIME about how he hopes to position aluminum to become a "precious" commodity again...
...dinner lifestyle still exist, but selling clothes to match it is profitable. During the 1990s, as part of the British retailer Marks & Spencer, Brooks Brothers embraced the business-casual look and moved toward the Banana Republic slice of the retail spectrum, even producing its own line of jeans. As CEO and chairman, Del Vecchio has yanked the company back to its higher-brow heritage by rolling out new cuts of suits, reinvigorating the made-to-order and tailor shops, overhauling women's wear and upgrading fabrics and construction across the board (with higher prices to match). The result...