Word: ceos
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...true test of a company is not whether it has problems, but what the company does when it has problems,” he said.Amid thunderstorms, the Harvard group also mingled with major business executives at a reception at Rick’s Café Boatyard. TD Ameritrade CEO Joseph H. Moglia said in an interview with The Crimson that U.S. companies will have to undertake a balancing act to remain competitive.“At the end of the day, American businesses will do well if they focus on understanding how to care for their clients, providing a reasonable...
Cookies for baby food. CEO Franck Riboud says "the new Danone" will be "the most beautiful food platform you can imagine." Danone's cookie divestiture completed a transformation that has given the former conglomerate a clear focus. To get there, the company has undergone a radical change. In 1996 Danone was selling beer, glass, frozen food, pasta sauces, candies, Italian cheese, cookies, dairy products and water. Riboud, who took over the business from his famous industrialist father Antoine that year (the family controls less than 0.5% of the shares), decided in 1997 to refocus the company, which began its conglomerate...
...Kraft CEO Irene Rosenfeld, whose company makes such hardly wholesome fare as bacon, macaroni and cheese, and frozen pizza, the opportunity to buy Danone's cookie business was too tempting to resist. "It will increase our presence in snacks--our fastest-growing global segment--and transform our international business," she says...
...Disney Music. Their music is played on Radio Disney network. They make movies for Disney (a Hannah Montana flick is in the works). They appear on shows like Disney-owned abc's Dancing with the Stars. Cyrus is "really talented," says tween guru and S-Curve Records CEO Steve Greenberg, but also "she really has every arm of a gigantic corporation working at full tilt in an incredibly sophisticated and coordinated fashion toward her success...
...course--or rather, they're the same but younger. Marketers have coined the concept KGOY, or "Kids get older younger": a 6-year-old follows pop sensations her mother might have at age 10 or 12, and kids differentiate by gender earlier. Disney, says Gary Stibel, president and CEO of the New England Consulting Group, has been "brilliant" in focusing on young girls. "Historically, the marketing rules have said that up until a certain age girls and boys are the same," Stibel says. "That was true 50 years...