Word: cereal
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Dates: during 1960-1969
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...himself. Shuman, portraying The Smurtz, is a character from a play by Leland Moss, based, as they say in the movies, on an idea by Boris Vian. While Hamlin agonizes, Shuman methodically constructs an altar to the America of puerile plastics and persuasive packaging, raising a miniature tower of cereal boxes and cleanser cans. The Smurtz Vian wrote was a sort of ambulatory picture of Dorian Grey, a silent and spongy presence who absorbed power from the gratuitous violence continually inflicted on him, an embodiment of the unrecognized depths of violence latent in a comically arch-typical family group...
Four years ago, no public school in Cleveland offered hot lunches to its students. Now all secondary schools do, and last month the city became the first in the nation to offer free breakfasts, to 14,000 children in elementary schools. The milk-and-cereal program-which has dramatically cut down on absenteeism-is the brainchild of Superintendent Paul Warren Briggs, 55, who is steadily changing an ailing public-school system into a healthy...
...even then, Subramaniam added, the Indian food problem may be far from over. Indians, with their stomachs full of cereal grains, will still face the serious problem of protein starvation. For lack of protein, Subramaniam said, 35% to 40% of the 20 million babies born in India each year eventually suffer some degree of brain damage. Often those who are afflicted are so stunted physically and mentally that by the time they reach school age, they are "unable to concentrate sufficiently to absorb and retain knowledge. We are producing millions of subhumans annually...
Explorer Telescopes. The arrangement is equally agreeable for Minneapolis-based General Mills, which has always shown plenty of zeal in pushing Wheaties. No sooner did the cereal come into being in 1924 than the Washburn Crosby Co., General Mills's onetime parent company, bought into a local radio station, used it to advertise its new product. The cereal was promoted by one of radio's first singing commercials ("Have you tried Wheaties?"), a pioneer coast-to-coast radio serial ("Skippy") and some of the earliest premium offers for kids anxious to be the first on their blocks with...
...Federation, made Richards its director, also began turning out "how-to" films on various sports. In addition, Wheaties has stepped up its sponsoring of major league baseball broadcasts. Wheaties' sales not only ended their decline, but have increased by 21% since 1958. For General Mills, the second biggest cereal maker (its other leading brand: Cheerios) behind Kellogg, that turnabout helped push annual earnings from $14.7 million to $23.3 million over the same period...