Word: cereal
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Dates: during 1980-1989
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...hear that Mikey, the Life cereal kid, died while eating Pop Rocks...
That of course happened to Walt Disney, Howard Johnson and Margery's father, C.W. Post. Apple invents their stories through a series of flashbacks and vignettes. Here is Post, a zealous vegetarian, who sees dry cereal not as a means to get rich but as a way to "save all the animals on the face of the earth." There is Johnson, who spends much of each year being chauffeured across America, picking sites for future motels through some instinctive knowledge of where future tired travelers will want to be treated to the comforts of home. Among the three dreamers, Disney...
...show opts for subtler flecks of wit, often tucked into the edges and backgrounds of scenes. The restaurant where two characters meet (look fast) is called Ma Raison, and one of Cane's bright ideas to save the farm is something called a bran raisin -- no need to add cereal. Other, broader gags can be quite funny. When one character finds himself face to face with a loaded gun, he coolly dares the malefactor to shoot: "You're not scared, are you? . . . Maybe you're too used to having someone do your dirty work." Only this time...
...promoting breakfast cereal and laundry detergent, advertising agencies often trumpet the message that giant size is the best size. Now they are embracing the bigger-is-better philosophy for themselves. Merger mania is turning Madison Avenue agencies into megashops with clients in almost every business and bases in every major world market. In the past month alone, three huge mergers involving billions of dollars in advertising have made headlines...
Needham ($847 million) is the smallest of the three, but it brings a strong domestic network to the merger. Some industry wags saw a resemblance between Needham's role in the deal and its Wheaties ads, in which pint-size Olympic Gold Medalist Mary Lou Retton gulps down cereal with the "big boys." Doyle Dane Bernbach ($1.7 billion) has the most to gain. After scoring numerous hits over the years with ads for longtime client Volkswagen, the agency attracted notice with its beguiling babies series for Michelin tires. But DDB lost several major clients in 1985, dropping $45 million...