Word: cereality
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...Mommy, Mommy! I want Turtles! Gimmie Barbie! Can I have Batman?" Cruising the cereal aisle in the local supermarket these days is like changing channels on Saturday morning: a Crayola parade of sugarcoated turtles, ghosts, bats and bears goes by. Kids have an insatiable sweet tooth for breakfast foods based on cartoons, movies, toys and games, a fact that has cereal makers rubbing their hands and a growing cadre of parents hollering "Enough...
...sell breakfast at least since Olympian Bob Richards promoted Wheaties. But the presweetened concoctions that currently have little palates tingling may leave grownups fumbling for another cup of decaf or a couple of Tums. Hard on the heels of the cartoon craze and hit movie, Teenage Mutant Ninja Turtles Cereal is doing kitchen box office. It consists of tiny, turtle-shaped marshmallow bits mixed with "Ninja Nets," pieces of khaki- colored wheat, which is used in adult cereal as well. The taste: concentrated marzipan...
America's most fashionable doll appeared on grocery shelves last year. Breakfast With Barbie offers a bowl of itty-bitty hearts, bows and stars in lollipop colors. Ghostbusters contains marshmallow specters, and Nintendo Cereal Systems boasts fruity-flavored video-game characters. Hot Wheels, for fans of Mattell's little toy cars, blends marshmallow vehicles with frosted oat "mag wheels." Batman comes in an ominous black box, but the little bats inside are gold. Not even a nine-year-old caped-crusader freak will eat black food. The market for children's cereals is toothsome. Almost one-third...
They're a smash on TV, a top-selling toy; there's even a breakfast cereal named for them. Now watch out, dude, the Teenage Mutant Ninja Turtles are in a major motion picture...
...this seems a lot of hoopla, given the fact that the 71-year-old 60 Minutes curmudgeon usually zeros in on fail-safe targets like health clubs, cereal and encyclopedia salesmen. But starting last December, Rooney blundered beyond his usual puckish humor into a series of ill-advised and sometimes ignorant statements. On a prime-time special called A Year with Andy Rooney: 1989 he listed "homosexual unions," along with smoking and alcohol abuse, among the "self-induced" causes of death incurred by Americans. There were immediate protests at the implication that gays willingly contract AIDS...