Word: cereality
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...pesticide for grain and by recommending national standards for grain products already tainted by the chemical. EPA Administrator William Ruckelshaus, who during a previous reign at EPA banned DDT in 1972, announced ceilings of 30 parts per billion of EDB for ready-to-eat food, like cold cereal or bread; 150 p.p.b. for flours and baking mixes; and 900 p.p.b. for raw grain in storage...
ETHYLENE dibromide (EDB) is not a household word, but Duncan Hines, Betty Crocker and Wonder Bread are. So when government officials recently discovered significant levels of the pesticide, a potent carcinogen, in a host of grain and cereal products, a warning cry went out. In the wake of these discoveries, and the public furor that followed, William Ruckelshaus, director of the Environmental Protection Agency (EPA), last week suspended the use of the chemical on grain products...
...step on the doormat and it opens automatically. And then here's just vast quanties of food so much of the same thing--one whole aisle of pet food and an aisle of cereal and I hate it," Eck says. Contrasting the "gluttony of consumerism" in America with India's ecological ethic that comes in part from a country where resources are scarce...
...bald." Pittman, who is suited and blow-dried, went after what he called "the TV babies. The set is part of our lives, we want it to respond to our every need and desire." He corralled an ad agency that promptly recycled a famous cereal slogan of the early 1960s ("I want my Maypo!") and transformed the message into a new catch phrase, "I want my MTV!" Most important, Pittman conducted the sort of sociological surveying that turns statistical science into show-biz witch doctory, with footnotes. "MTV was the most researched channel in television history," boasts Robert Roganti...
...real world. I took a course in Zen once, but it didn't help me deal with the real world. Climbing the hill. I kept seeing people in laundromats, throwing lint on the floor, people pushing other people in the aisles in the frantic search for New Wonder Fab Cereal, people running each other over with Pacers. Datsuns and Mercedes Benzes...