Word: cereality
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When familiar kiddie cereals, such as Cap'n Crunch, Franken-Berry and Count Chocula, are joined on supermarket shelves by Most, Smart Start and Corn Bran, it signals a shift in American breakfast habits. And in the fickle but fruitful cereal industry ($2.3 billion in sales this year) breakfast-food makers are scrambling to keep pace...
...farmers had bin-bursting harvests in 1979, and that was for the fifth year in a row. Farmers raised a record 7.6 billion bu. of corn. Much of it, 60%, will be used as animal feed; only about 10% will be consumed directly by Americans, usually in bread, breakfast cereal and fructose (a sweetener). The remainder, before Carter's embargo, was destined for export, along with 36% of the 1979 crop of soybeans and 60% of the year's wheat. The embargo is expected to reduce overall exports from the '79 grain crop by 8%. Most export grain travels...
While Being There takes on television and the older theme of illusion versus reality, Electric Horseman takes aim at the artificiality of American commercialism and the evils therein. Redford plays an ex-rodeo champ who's been roped into selling breakfast cereal as the advertising symbol of a huge conglomerate. The corporation's other symbol is Rising Star, a champion race-horse worth $12 million. When Redford, already unhappy with the life of a travelling pitchman, discovers that his employers have drugged Rising Star with steroids that not only slow him down but make him sterile as well, he takes...
...name is Sonny Steele. He is played by Robert Redford. He is the ultimate Rhinestone Cowboy, a five-time world's champion rodeo rider now reduced morally, if not economically, by having to hustle Ranch Breakfast, a conglomerate's cereal. He is frequently obliged to ride out into darkened stadiums wearing a suitful of colored lights while carrying a snootful of whisky in order to dull the pain of exploitation...
...raised the ire of both congressional leaders and business. Senator Ford accuses him of turning the agency from law enforcement to social planning. Last year a federal judge banned Pertschuk from all involvement in the children's television case, concluding that he had become too biased against the cereal companies. Other critics charged that Pertschuk was an intemperate, excessive regulator. In the past few months the chairman has softened his voice, and he even appeared jokingly at a staff party with a black raincoat draped over his head. He answers the accusations against him by saying that they reflect...