Word: cereality
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...pitches for drinking milk because blacks often have trouble digesting milk. The commission proposed a truth-in-menu rule that might mean, for example, that no restaurant could offer as Maryland crab any crustacean that had crawled into Delaware. The agency intensified a holy war against breakfast cereal companies; it has proposed breaking them up and banning ads for presweetened cereals from Saturday morning's TV cartoon shows. An FTC-proposed rule warned that such ads were enticing children to "surreptitiously" sneak cereals into Mom's shopping cart. Washington wags quipped that the FTC would soon ban peanut...
Suffering businessmen, using effective Washington lobbying, began to complain loudly. President William LaMothe of the Kellogg cereal company accused the commission of exhibiting "absence of fundamental fairness." Kentucky Senator Wendell Ford said that the agency had offended every businessman in his state. He noted that Louisville's Brown & Williamson Tobacco Corp., in answer to a subpoena, spent three years and $800,000 to ship the FTC 14,000 pounds of documents. Chicago-area Businessman Joseph Sugarman, the owner of a mail-order firm selling home computers and burglar alarms, took out half-page ads this month in papers around...
...Soviets are especially hard up for corn for livestock feed. They need large quantities because they are trying to increase their cattle herds to put more meat into the cereal-heavy Soviet diet...
...violent act by a clean-cut Viet Nam veteran and former policeman and fireman shocked San Franciscans. "If White had been a breakfast cereal," said one acquaintance, "he would have to have been Wheaties." But Defense Counsel Douglas Schmidt described White as a manic-depressive with intolerable pressures because of his heavily mortgaged house and his efforts to support a wife and baby from a fast-food stand. The defense made much of White's penchant for wolfing down junk food-Twinkies, Cokes, doughnuts, candy bars-a habit that, the defense claimed, exacerbated his depression and indicated a chemical...
What, then, is the "world at large?" It is the world where money is available to trade cereal. The world at large does not include the "most seriously affected" nations. Grain stockpiles are increasing in "the world at large." We need not fear a sudden monumental famine--but the citizens of much of the world can't get a hold of that grain...