Word: cereality
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...imposed by the Government, a 5-lb. bag of sugar that cost 95? last September now sells for $1.19, and will probably go higher. The myriad products that use the nation's favorite sweetener will inch up with it. Increased costs for transportation, labor and energy have driven cereal products up 6% in recent months. The price of rice has been puffed up by poor crops around the world; a 10-lb. bag that sold for $2.03 wholesale in October now costs more than $3. Torrential rains and floods in California's Salinas Valley, the nation...
...need fluency in both languages for many jobs, and had language courses instituted for them. Legislation was passed requiring that products be labeled in French as well as English. When an English-speaking man expressed horror at seeing "paillettes de maļis " (cornflakes) on one side of his breakfast-cereal box, the Prime Minister snapped: "Turn the damned box around...
...hard-nosed company that will as swiftly foreclose a multimillion-dollar high-rise as a mom-and-pop delicatessen if the mortgage payments lag. Considering the cost of Manhattan real estate and the sensitivities of its stockholders, Citicorp might well have elected to erect yet an other no-frills cereal box as its new showplace...
...what sense are Wheaties the breakfasts of champions? Do sports heroes owe their success to a lifetime diet of the cereal? Or is it merely that the folks at General Mills pay the stars to eat their flaky product for the cameras? Those weighty questions were faced squarely last week by Olympic Decathlon Medalist Bruce Tenner, who does commercials for the cereal and whose picture appears on the box. San Francisco District Attorney Joseph Freitas slapped General Mills with a truth-in-advertising suit, charging that Tenner's Wheaties ads falsely imply a causal connection between his taste...
...question the nutritional claims of a lot of these cereals," said Freitas, whose prosecutor's office handles consumer fraud complaints. "That, coupled with what appears to us to be misleading ads which encourage kids to believe that a product will somehow make them champion athletes, led us to take action." Freitas' suit demanded proof that Tenner really eats the cereal and that he had done so since childhood. "I like Wheaties, and I eat them two or three times a week," retorted an indignant Tenner at a press conference organized by General Mills. "When...