Word: cereality
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...carryover from their milkshake days. The sweetness appeals, and so does the fact that they usually can't taste the alcohol in it." Elaine Drakos, a teacher from Huntington, Long Island, has found another virtue in Cows. Says she: "They're great on cereal...
...years of the boom have been a period first of roaring inflation, then of deep recession, and those misfortunes seem to have increased the main appeal of breakfast cereals: economy. Says Kellogg's Corporate Publications Manager Rolfe Jenkins: "People on tight budgets have found cold cereal a good buy." With reason: the Cereal Institute, Inc., calculates the cost of an average 1-oz. serving of cereal and 4 oz. of milk at just under 110, even after the price rises of recent times. In addition, more and more married women are working outside the home; husbands and children...
Though prosperous, the cereal market remains a turbulent one in which no fewer than 156 brands, produced by about 55 manufacturers, fight for sales. The count changes constantly because cereal makers keep bringing out new brands-usually spending $3 to $5 million on advertising to introduce them -in order to catch the buyer's attention...
...Puff? The competition is hottest in presweetened cereals, which captured 31% of sales last year. Falling sugar prices are encouraging manufacturers to step up introductions of new brands: General Mills is bringing out Fruit Brutes, aiming to win kids away from Kellogg's Fruit Loops, and Ralston Purina is offering Fruity Freakies. Later this year Ralston will introduce Moonstones, a fruit-flavored cereal in crescent, star and sphere shapes, and Grins & Smiles & Giggles & Laughs, which (or so kids will be told) stream from the mouth of a "computer-type monster" named Cecil when his "funny bone" is tickled...
Curiously, cereal makers are rather reticent in talking about their recent sales successes. Reason: a Federal Trade Commission investigation that began in 1972 and is likely to wind up in a few months. The FTC is seeking to determine whether Kellogg's, General Mills, General Foods (which markets Post cereals) and Quaker Oats have monopolized the market by flooding it with similar brands and advertising them on a scale that smaller competitors cannot match. The FTC, in other words, suspects that the competition is all a lot of puff; to the cereal makers, it seems only too real...