Word: cereality
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Scientists representing the cereal companies counterattacked soon afterward...
...Cereal Clash...
Mayer, who served as chairman of the White House Conference on Food, Nutrition, and Health last December. disagreed the next day and called for restrictions on cereal advertising by the Food and Drug Administration (FDA) and the Federal Communications Commission...
...Scientists representing the cereal companies counterattacked Tuesday, denouncing a chart prepared by Choate which listed popular cereals in descending order of nutritional value...
...Cereal makers replied that Choate had made some unspecified "technical errors," failed to take into account the milk with which most cereals are eaten and neglected to compare the nutritional values of cereals with other breakfast foods. Choate made a different comparison. The lowest ranking 40 cereals, he said, offer "empty calories-a term thus far applied to alcohol and sugar...