Word: cereality
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...their ads and on their packages, cereal makers often picture pole vaulters or home-run hitters in order to imply that the child who breakfasts on the product will start the day bursting with vitamins and minerals. The implication is unwarranted, an expert testified last week. Robert B. Choate Jr., a former consultant on hunger to the Nixon Administration, told a Senate subcommittee that 40 out of 60 name-brand cereals "fatten but do little to prevent malnutrition...
With a starting wage of three rubles a month ($3.33), the recruit usually spends most of it at his unit's bufet on candies and cookies to liven up his nourishing but dull diet. Breakfast usually consists of kasha (cereal porridge), bread and tea. Lunch, the main meal, may include herring, onions, a bowl of potato or vegetable soup with a chunk of meat in it, macaroni or beans, and more bread. Supper may be mashed potatoes and perhaps cabbage or cauliflower-and more bread. A Russian soldier consumes an average 1½ lbs. of bread...
...approximately 60-cg. adults. One man, in other words, serves 60 skimpily. Reducing the man-a-day ration to a more realistic man a week, this would barely amount to 9 gm. quality protein per day, which might still be viewed as a useful protein supplement in a one-cereal culture experiencing protein malnutrition. The nuritional value of cannibalism may therefore be viewed as questionable [and] it is doubtful that regular people-eating ever had much nutritional meaning...
...about Wendy Wheat, a smiling face on a wheat stalk, Wendy's ambition is to be made into puffed wheat. She is harvested, sold, bought, stored in a grain elevator. Finally, she is processed into puffed wheat. . . . A picture shows her smiling as she slides out of a cereal box into a bowl of milk, ready to be consumed . . . all along the way men are responsible for her fate...
...principles of reinforcement therapy (TIME, July 11), psychologists at the U.C.L.A. Neuropsychiatric Institute put autistic children through a demanding series of exercises. The therapist waits for them to perform a small act as a normal child would, then quickly rewards them with praise and a few bits of cereal or an M & M candy. If they revert to autistic behavior, he promptly says "No," and may even strike them. After literally hundreds of repetitions, the rewardable behavior begins to replace autistic distraction, and the children can be stimulated by praise alone...