Word: cereality
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...part of a radio ad campaign launched this week by the Kellogg Co. of Battle Creek, Mich., a firm that enjoys feeding the nation corn through its eyes and ears as well as through its esophagus. Kellogg is the world's largest maker of ready-to-eat cereals, and its 25 plants, serving 150 countries, turn out the equivalent of 9 billion bowls of cereal a year in 19 varieties. Last week, reporting on 1963, Kellogg announced the highest sales ($321.5 million) and earnings ($28.2 million) in its history...
...jelly sandwiches to the office in a brown paper bag. Bill Scranton is up at 6:30 in his Indiantown Gap executive mansion, 20 miles from Harrisburg. Mrs. Smith is awake at 6:45, keeps a blender in her office to whip up a dietary lunch of powdered milk, cereal and a caloric...
...cycle starts before birth, when more aggressive members of the industry pay off hospital personnel for the names of expectant mothers that they can sell to diaper-service companies and baby photographers. The child joins a list in his own right the first time he sends in a cereal box top, makes it again at high-school graduation when his name is gleaned from a yearbook or supplied by a cap-and-gown manufacturer. From then on, every time he registers his car, makes the telephone directory, buys a home, rents an apartment, joins a book club, contributes...
...nibble the 700 to 800 new products that the company whips up yearly on its research budget of $3,500,000. Only six or eight of a year's budget of products ever get to the shelves. Currently Nabisco is test-marketing "Team Flakes," a four-grain cereal of wheat, rice, oats and corn...
...steps of her off-campus house, into the kitchen she shares with 20 other girls. Making doubly sure that she is alone, she begins eating. She may start with apples and cheese, but she soon moves on to buttered toast, cookies, milk, mashed potatoes, hamburger, and cold dry cereal. She takes everything with her fingers, even if it is usually caten with a knife and fork. She pushes tiny bits of food into her mouth faster and faster, feeling herself grow full, fuller, and finally much, much too full, but still she goes on Finally, when the mere thought...