Word: cereality
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...cereal is next. Are you sure that's oatmeal? Oh, I believe you. No thank you. I'll take Rice Krispies instead. Corn muffin . . . hey, watch it with that butter. You almost hit me. Yes, cocoa, two glasses of orange juice, and melon. What's that? You can't take juice and melon? Oh, I see. "Choice...
Chocolate-Flavored Cereal. A chocolate-flavored, sweetened corn cereal, Cocoa Puffs, which is made by General Mills and has become the company's second biggest seller in Canada, is now being distributed to wholesalers and stores in the U.S. Price: about 27? for an 8½-oz. package...
...breakfast. Typical breakfast -fruit-oranges, bananas, local berries, other fruit in season. Cereal-oatmeal, or cold dry, according to season. Heavy cream. Meat, fish, eggs-corned beef hash with eggs; fresh fried blackfish with salt pork; ham or bacon with eggs; creamed chicken (left over) on toast, etc. Honey or marmalade on toast made over open fire...
...worth of wheat and bran. In 1895, near Battle Creek, Mich., a health-foods fan named Charles William Post roasted the wheat and bran, ground them, added sweeteners. Result: Postum. Two years later, Post stirred up the same sort of mixture, produced one of the first cold cereals-Grape Nuts. He formed the Postum Cereal Co., plugged his two products as cure-alls for appendicitis, dyspepsia and other ailments. Some magazines balked at his flamboyant advertising, but Post became the foremost advertiser of his day, and the Postum Co. grew...
Changing Markets. Brooklyn-born Charles Mortimer joined the old Postum Cereal Co. in 1928, rose fast as adman and merchandiser. He needs both specialties now because the sweeping change in the U.S. food market has put almost 70% of grocery sales into the supermarkets, where General Foods must compete against the supermarkets' own private brands. To do it, General Foods beats the advertising drum heavily. Says Mortimer: "You have to sell your product before people get to the supermarket...