Word: cereality
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
David Roth's quirky idea for a restaurant--40 varieties of cereal served in a comfy, living-room-style café--has attracted both customers and attention with its playful décor and creative alternatives to greasy fast food. (Chex and Cheerios in chocolate soy milk with Pop Rocks, anyone?) Cereality's first three cafés, in Philadelphia, Tempe, Ariz., and Chicago, are thriving, but as the company tries to move from small-business start-up to national franchise, Roth has had to leave the fun and games aside to face a looming challenge for every new retail concept: once your...
...couple of students alerted to the closings said they might stock up on cereal to get through the weekend...
...Feider, a spokesman for the grain exporter Cargill. "We're not diverting cargo," he says. The prospect of corn being dumped on the domestic market has already depressed spot prices. But don't expect a break in the price of cornflakes. The corn in a 1-lb. box costs cereal makers just 3˘, a tiny part of the total cost, according to Robert Wiser, an agricultural economist at Iowa State University. Higher energy costs more than offset any cuts in the price of corn...
...where were the ingredients? There were scary words on the labels--WARNING and DANGER! KEEP OUT OF REACH OF CHILDREN--and some nasty things I recognized (bleach, ammonia, the generic word disinfectant). With cereal boxes detailing everything from trans fats to soluble fiber, I thought there would be exhaustive lists of everything in those bottles and sprays. But there weren't. If I didn't rinse the bathtub thoroughly, what kind of residue would my daughter's bottom be resting...
...classical ideal of disinterested athleticism untainted by money. It supposedly levels the playing field, advantaging no competitor by athletic income or commercial interest. Neither justification holds water. The ancient Greek athletes, revered as ideals of human excellence, received huge sums for their victories. And regulations about parking lots and cereal boxes do not redress grave financial disparities in athletic opportunity...