Word: cereality
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...Talk about life imitating art. A new chain of American caf?s?modeled on the kitchen in the U.S. sitcom Seinfeld?just sells cereal. Cereality caf?s have cabinets stuffed with 33 types, along with 34 toppings, from dried blueberries to praline coconut. Customers pay $4 a bowl, then choose and pour their own milk: soy, flavored, skim or whole. At the Tempe, Arizona, flagship "Cereologists"?pajama-clad servers?offer plain old cornflakes as well as such fancy concoctions as Devil Made Me Do It, which combines Cocoa Puffs and Lucky Charms with chocolate milk and malt balls...
While an undergraduate, Mnookin was a history of science concentrator and a writer for Fifteen Minutes. Prior to working at the weekly magazine, he comped the the The Crimson’s news section, though after writing a story that made fun of a theft of cereal at Harvard Business School, he was told he was not cut out for the work. “I think I lasted about two days,” he jokes, “I was some punk-ass freshman coming in, and at the time I had dreadlocks and five earrings and blue...
Modeled on Seinfeld's kitchen, stores in a new chain of cereal-only cafs sport cabinets stuffed with 33 types of cereal and 34 toppings, from dried blueberries to Pop Rocks. Cereality customers pay $4 a bowl, then choose and pour their milk--soy, flavored, skim or whole. At the Tempe, Ariz., flagship, "Cereologists"--pajama-clad servers--serve up plain old corn flakes as well as fancier combos. Among their popular concoctions: Devil Made Me Do It, combining Cocoa Puffs and Lucky Charms with chocolate milk and malt balls. On Nov. 29, a 1,500-sq.-ft. Philadelphia outpost...
Trix isn't just for kids anymore. Over the next three months General Mills, the nation's No. 2. cereal maker (behind Kellogg), will convert into whole-grain products all its "Big G" cereals, including high-sugar brands like Trix, Cocoa Puffs and Lucky Charms. The company says it is capitalizing on healthier eating habits and signs that the low-carb craze, which shuns whole grains, may have peaked. But isn't General Mills' Total for the high-fiber crowd? And do kids--and adults--want the Wheaties experience as they eat their Cocoa Puffs? General Mills says the treats...
HEALTH: Gyms for men only; cereal cafs; Marx Brothers...