Word: cereality
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...cereal, along with other childhood favorites like Corn Pops and Cocoa Pebbles, is being labeled a public-health menace by Yale's Rudd Center for Food Policy and Obesity. The center is trying to expose the marketing tactics that make kids clamor for a sugary start to the day, crispy calorie bombs that are often low in fiber and high in junky carbohydrates. Rudd researchers just finished crunching Nielsen and comScore data - which track television and Internet marketing - to figure out exactly how much cereal advertising kids see. The result: obesity researchers for the first time have hard data proving...
This news arrives just as many of the cereals with the worst nutrition ratings are being adorned with the food industry's new "Smart Choices" label, a big check mark designed to assure consumers that a product is good for them. The label is being put on hundreds of items, from mayonnaise to ice cream, so why are the Rudd researchers so hopped up about cereal? Because it is more heavily advertised to kids than any other packaged-food category. And because cereals can qualify as "Smart Choices" even if they have 12 g of sugar - that's about three...
...Rudd findings, which will be detailed at CerealFacts.org in time for the Obesity Society's annual meeting in Washington on Oct. 26, show that each year preschoolers (ages 2 to 5) see an average of 507 cereal ads that are designed to appeal to kids. The report also details how sugary-cereal makers are interacting with young consumers online through video games like Lucky Charms Charmed Life and Cinnamon Toast Crunch Swirl. (See the 10 worst video-game movies...
...Fill a cereal bowl approximately halfway full of grain. Add the butternut squash, beans, and cranberries. Douse with olive oil and season with rosemary, salt, and pepper. Mix well and place over a bed of olive-oil dressed spinach leaves...
...Advertisers would argue that doing so undermines the allure of perfectly photographed people and places in marketing campaigns, which, in many cases, is what sells. A svelte model with perfect skin, for example, is likely to make you want to eat high-fiber cereal more than a model with visible imperfections. Perhaps, says Boyer, but she believes that passing enhanced imagery off as the real thing is misleading. Her proposed legislation would require doctored photos meant for public distribution to carry the warning "Photograph retouched to modify the physical appearance of a person." Anyone violating the rule could be fined...