Word: cereality
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First there was a nutrition bar called Luna--decorated with silhouetted dancing girls and packed with ingredients that women are supposed to need--which since it was introduced in 1999 has become the top-selling bar in natural-food stores. Then there was the line of breakfast cereals from Zoe Foods, launched in Massachusetts last year by a woman who wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this...
...respond to food designed with their nutritional needs in mind. But do they really need to buy special oatmeal just because they were born with an extra X chromosome instead of a Y? "Somehow as a gender we've done fine for thousands of years without our own breakfast cereal," says Alice Lichtenstein, a professor of nutrition at Tufts University...
...Oprah were a cereal, she would be Harmony. The front of the box pictures a triumphant female figure with her arms raised; on the back is a serene photo of a woman on a beach. As part of its publicity blitz, Harmony this month is funding an exhibit at the Women's Museum in Dallas. It features a "wisdom wall" with quotes from feminist icons like Cokie Roberts and Geraldine Ferraro. It's hard to believe the minds who brought us Budweiser's "Whassup?" ads never thought of doing something like that for the guys...
...partly the desire to fill in the gaps in her diet and partly the eye-catching package that led Amy Hoerler, 29, of Brooklyn, to toss a box of Harmony cereal into her cart last month. Hoerler, who takes a women's multivitamin and a calcium chew, still feels she doesn't eat as healthfully as she should. "But there's a feeling," she says, "that if you eat a cereal like this in the morning, it balances out the Taco Bell you eat for dinner...
That logic makes nutritionists nervous. "We don't want women to think one cereal or one bar is the magic bullet for women's health," says Lichtenstein. "Eating healthy, for women and men, is a lifelong commitment...