Word: cereality
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...desktop, a Lexus at a curbside, a box of Tide on a countertop--where there was nothing before. PVI is negotiating to do placements in reruns of Law & Order and hopes to strike deals with other syndicators and even first-run shows. "You could sell a box of cereal in the kitchen one [airing]," says PVI vice president Paul Slagle, "and dish soap in the next." PVI's Holy Grail: customizing insertions using interactive-TV technology--which is still distant and speculative--that would store viewer information (demographic details, even interactive purchases) as Web browsers do. Your TV would figure...
...Oprah were a cereal, she would be Harmony. The front of the box pictures a triumphant female figure with her arms raised; on the back is a serene photo of a woman on a beach. As part of its publicity blitz, Harmony this month is funding an exhibit at the Women's Museum in Dallas. It features a "wisdom wall" with quotes from feminist icons like Cokie Roberts and Geraldine Ferraro. It's hard to believe the minds who brought us Budweiser's "Whassup?" ads never thought of doing something like that for the guys...
...partly the desire to fill in the gaps in her diet and partly the eye-catching package that led Amy Hoerler, 29, of Brooklyn, to toss a box of Harmony cereal into her cart last month. Hoerler, who takes a women's multivitamin and a calcium chew, still feels she doesn't eat as healthfully as she should. "But there's a feeling," she says, "that if you eat a cereal like this in the morning, it balances out the Taco Bell you eat for dinner...
...That logic makes nutritionists nervous. "We don't want women to think one cereal or one bar is the magic bullet for women's health," says Lichtenstein. "Eating healthy, for women and men, is a lifelong commitment...
...what about the men? Are the guys jealous of all the attention being showered on the gals? Will they demand a Tony-the-Tiger benefit for prostate cancer or start raiding their wives' stash of Luna bars? Hoerler's boyfriend has so far steered clear of her Harmony cereal. "Oh, God," she says. "It's healthy. It's girlie. He wants nothing to do with...