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Word: cereality (lookup in dictionary) (lookup stats)
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About three years ago, I started sprinkling a mixture of oat bran, wheat bran and wheat germ on my oatmeal every morning. Like many Americans, I'd heard about the studies linking a diet high in fiber--found in cereal grains, fruits and vegetables--to the prevention of heart disease and colon cancer. I figured I couldn't go wrong...

Author: /time Magazine | Title: Facts on Fiber | 5/1/2000 | See Source »

...Instead of the regular bread Israel sends starving Ethiopians, the government decided to ship three tons of matzo to keep with restrictions for Passover. Back at Harvard, Jews will be noshing on pizza, cookies and cereal starting at sundown, in about...

Author: NO WRITER ATTRIBUTED | Title: Fifteen Minutes: 15 Minutes | 4/27/2000 | See Source »

...will hopefully speak to you on the day you end up reading it, along with all the other news that has accrued over the course of an evening. How much changes in the few hours between when the printing press starts and when you read your paper over cereal and milk...

Author: By Maryanthe E. Malliaris, | Title: Reservations Required | 4/25/2000 | See Source »

...Sync, like most groups of well-adjusted college-age boys, has two main modes of communication: singing and quoting movies. In a two-hour dinner the five band members riffle through a selection of songs that includes Sweet Emotion, Material Girl and the Honey Combs cereal commercial; the movies Sixteen Candles, Three Amigos, Boogie Nights, Wayne's World and the MTV boy-band parody movie that made fun of them. It takes so little to set them off that even talking about singing makes them sing. "We only sing in times of trouble," says Chris Kirkpatrick, before belting...

Author: /time Magazine | Title: Music: 'N Sync's Latest Dish | 3/27/2000 | See Source »

...fell 2% last year, and the company is considering unloading its underperforming stationery and Braun household-appliance divisions. In Battle Creek, Mich., Tony the Tiger isn't feeling too great. In the face of lower-priced store brands, more nimble competitors and a decline in demand, Kellogg's core cereal business has got pretty soggy. Coke, which created more shareholder value in the past decade than most other companies, has so far spent this year giving it back, one reason CEO Douglas Ivester was booted recently. Last fall P&G's archrival Unilever, whose massive arsenal includes Lipton iced...

Author: /time Magazine | Title: Trouble in Brand City | 3/20/2000 | See Source »

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