Word: cereality
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...years, cereal makers have been pounding home the message that their product is a really good deal, just pennies per serving. But consumers are not buying it anymore-- literally...
That's why Post Cereal, part of the Philip Morris consumer-goods empire, last week slashed the wholesale price of its 22 cereal brands an average of 20%. The price cuts, the most sweeping in decades, are designed to puff up Post's soggy sales. The No. 3 manufacturer had been losing ground to Kellogg and General Mills, the industry leaders in the $7.5 billion cold-cereal business, as well as to store brands. If--and it's a big if--grocers pass along the full savings, the price of a 20-oz. box of Post Premium Raisin Bran would...
...mentally retarded students were fed small amounts of radioactive calcium in their breakfast cereal and iron supplements...
...study of 44,000 males confirms that dietary fiber fights heart disease. Men who ate more than 25 g of fiber daily from fruits, vegetables and cereal reduced their risk of heart attack 36%. What's 25 g of fiber? One cup of bran, 11/2 cups of cooked beans or, gulp, seven apples...
...problem; I did not complain then. But lately I have found fewer and fewer options in the dining halls. There is only so much pasta I can eat and so much cereal I can have. Salad is great, but lettuce and tomatoes can only...