Word: cereality
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While Alvarez crunched on cereal, Alexis D. Perry '95 went green. "My personal favorite plan is to go to Star Market, get a three-pound bag of salad, some tomatoes, cucumbers, sprouts, mushrooms, and an onion. That's enough salad for three or four days. With a can of soup, that's dinner...
...Cheerios, at least in Michigan. Of course, the libertarian Republicans would not insist. Their "Contract with America" would simply hand the choice to the states, where, they say, it belongs. But to the maker of Cheerios, the provision that passed the House last week is nothing less than a cereal killer...
...G.O.P. welfare bill would convert the federal program that feeds needy women, infants and children into a bloc grant and give individual states the right to decide the program's nutritional guidelines. That means current restrictions on the sugar content in cereal, which allow the purchase of dowdy old Cheerios but not the more sugary Raisin Bran, would become a thing of the past. As a result, says Joseph Stewart, a senior vice president of Raisin Bran's maker, Kellogg, "Raisin Bran could no longer be denied the opportunity to participate in this program...
There are big bucks at stake. At last count, WIC (Women, Infants, Children) participants were buying $285 million worth of dry cereal a year. Cheerios is WIC's No. 1 cereal, and in 1985 it was reformulated with more iron, specifically so that it could qualify for the program. So General Mills Inc., Cheerios' manufacturer, is preparing for a fight in Congress to save its sales. Says Craig Shulstad, of General Mills: "If the program is turned over to the states, the nutritional criteria could be abolished or watered down, and the integrity of the program could be lost...
TONY THE TIGER Not feeling gr-r-r-reat as cereal industry accused of price fixing...