Word: cereally
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Dates: during 1980-1989
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When familiar kiddie cereals, such as Cap'n Crunch, Franken-Berry and Count Chocula, are joined on supermarket shelves by Most, Smart Start and Corn Bran, it signals a shift in American breakfast habits. And in the fickle but fruitful cereal industry ($2.3 billion in sales this year) breakfast-food makers are scrambling to keep pace...
...farmers had bin-bursting harvests in 1979, and that was for the fifth year in a row. Farmers raised a record 7.6 billion bu. of corn. Much of it, 60%, will be used as animal feed; only about 10% will be consumed directly by Americans, usually in bread, breakfast cereal and fructose (a sweetener). The remainder, before Carter's embargo, was destined for export, along with 36% of the 1979 crop of soybeans and 60% of the year's wheat. The embargo is expected to reduce overall exports from the '79 grain crop by 8%. Most export grain travels...
While Being There takes on television and the older theme of illusion versus reality, Electric Horseman takes aim at the artificiality of American commercialism and the evils therein. Redford plays an ex-rodeo champ who's been roped into selling breakfast cereal as the advertising symbol of a huge conglomerate. The corporation's other symbol is Rising Star, a champion race-horse worth $12 million. When Redford, already unhappy with the life of a travelling pitchman, discovers that his employers have drugged Rising Star with steroids that not only slow him down but make him sterile as well, he takes...