Word: cereally
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Dates: during 1980-1989
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Psyllium is not exactly a household staple, but the obscure grain has provoked a kitchen-table brawl between General Mills and Procter & Gamble. Psyllium contains soluble fiber, which has been shown to reduce cholesterol levels. The grain is an ingredient in Benefit, a new breakfast cereal General Mills introduced in May. Psyllium is also found in Metamucil, one of P&G's fiber laxatives. But while General Mills is allowed to advertise that Benefit helps to reduce cholesterol, P&G is forbidden to make the same claim for its laxative unless it can get FDA approval, which...
...urged the FDA to order the cereal off the market. But General Mills, which has limited Benefit's sales mostly to the Midwest, intends to fight back. Says a spokesman: "There's no question that it's a food and not a drug. It's packaged like a cereal, it looks like a cereal, and it's sold like a cereal...
Snap, crackle, pop? Callow youths who hear that riff might mistake it for the opening of a new rap song, but anyone old enough to have endured the 1950s and '60s knows the refrain as the opening of a TV-commercial jingle for Rice Krispies cereal. Now the old standby is getting play once again as part of a popular new record called Tee Vee Toons: The Commercials. The album features such Madison Avenue jingles as Brylcreem's A Little Dab'll Do Ya, Alka- Seltzer's Plop, Plop, Fizz, Fizz and Noxzema's The Stripper (Take...
...growers' fuss is fruitless. It says there will be no confusion between the two products, since labels will read CRAISIN DRIED CRANBERRIES. Craisins will be sold as a snack and as an ingredient in other foods. They can also be found next month in a new Ralston Purina breakfast cereal. But the real question is, Can they sing...
...Nicodemus, Kans. (pop. 50), was founded by black settlers in 1877, that during the dust-bowl years of the mid-'30s storms called "dusters" were identified by color -- brown from Kansas, red from Oklahoma, dirty yellow from Texas and New Mexico. He relates that in 1910 C.W. Post, the cereal magnate, tried to produce rain at Post City, Texas, by blowing up boxcarloads of dynamite. He had enough success, or at least enough coincidental rain, to be encouraged. Frazier is fascinated by the nobility of Crazy Horse, the great Oglala Sioux chief, and talks himself into a long, marveling chapter...