Word: cereally
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...Successful Product That Grownups Don't Understand Those irrepressible reptiles, the Teenage Mutant Ninja Turtles, inspired children and their parents to shell out more than $1 billion to see the cold-blooded heroes on the big screen and bring home such turtle tie-ins as video games and breakfast cereal. In 1990 a guaranteed way to start a conversation with an eight-year- old was to ask "Which turtle...
...bill directs the Food and Drug Administration to draft standard definitions of such terms as light, low fat, reduced calories and high fiber, which are routinely bandied about on everything from cereal boxes to mayonnaise jars and tortilla-chips packages. The FDA will allow health claims only in areas where scientifically valid links between diet and health have been established. About 60% of the roughly 20,000 food labels in supermarkets display information about the calories, vitamins and minerals contained in various foods. When the FDA completes its work, labels will also have to disclose the number of calories derived...
...whisked off supermarket shelves by their manufacturer when the FDA judged the claims to be false. Just last month, the agency warned six food companies, including Health Valley Foods, Select Origin and Ralston Purina, to remove cholesterol-reducing claims from a variety of packaged foods, ranging from Oat Chex cereal to Rice Bran...
...into your flight bag and withdrawing one of this season's airport novels. You know the kind. Literary wide-bodies with plenty of plot that allow you to leave the real world in the first half paragraph and stay away through several flight-delay announcements. No-qual prose and cereal-box characters are customary, though an occasional lapse into good writing does no harm. The Odyssey and Moby Dick, both wide-bodies before their time, would have been perfect airport novels. Herewith a random grab of half a dozen new airporters, none written by Homer or Herman Melville...
Other experts are concerned that children who continue to load up on the "empty" calories in sweet foods may not get a proper nutritional balance. Bonnie Liebman, a nutritionist at the Center for Science in the Public Interest, finds it ironic that "the same companies that are making cereals with whole grain, lots of dried fruit, high fiber and few preservatives for adults are still using sugar and refined flour and artificial flavoring for kids." Most everyone agrees the sweet stuff promotes tooth decay. "I tell kids they should throw away the cereal and eat the boxes," says Richard Holstein...