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Lesser said that the group will study important policy problems. "We want to know whether kids separate commercials from programs when Bozo the Clown and teachers on Romper Room sell products on their shows," he said. "Are they induced by premiums, like toys in cereal boxes. Do they understand disclaimers like 'batteries not included'?" he added...

Author: NO WRITER ATTRIBUTED | Title: Ed School Group To Study Effects Of Ads on Children | 12/11/1975 | See Source »

...applauded; and if they did clap, they certainly didn't yell. A healthy rooter two rows back with a pathological hatred of Pete Rose was one of the few not intimidated by the surrounding patrons, who ogled her at every shout as though she had asked for Captain Crunch cereal in a health food store. Many onlookers had to consult their ($2.00) programs to find out that No. 19 was Freddy Lynn; others couldn't even identify No. 8. Senator Brooke looked as though he regretted not having brought a staff man to explain the rules of the game...

Author: By Fred Hiatt, | Title: Let Them Watch Television | 11/4/1975 | See Source »

Sipple had arrived at his pivotal destination wholly by accident. He had left his apartment some seven blocks away shortly after a 10 a.m. breakfast of cereal and coffee. Unemployed and fond of long walks on nice days, he had considered strolling to Fisherman's Wharf. Instead, he wandered toward Union Square, where he was surprised at the number of demonstrators protesting such conditions as high oil prices, poor schools and U.S. involvement in the Middle East. He asked why they were there. "What's the matter with you, stupid?" one replied. "Don't you read the papers? Ford...

Author: /time Magazine | Title: THE SHOOTING: FORD'S SECOND CLOSE CALL | 10/6/1975 | See Source »

...President Hoover. 91. The American invasionof Cambodia. 92. Harding. 93. Coolidge. 94. "The American Housewife." 95. Go to law school. 96. Charles Wilson,secretary of defense a d GM chairman. 97. A shanty town in the early 1930s. 98. Only F. Donald Nixon knows for sure, probably mostly cereal. 99. A Lawrence Lowell. 100. President Derek...

Author: By Seth M. Kupferberg and Tom Lee, S | Title: The Guess-What's-Just-Around-the-Corner Quiz | 1/22/1975 | See Source »

...summer I live so close to my neighbor I can hear him sweat... his lawnmower wilts my cereal...

Author: /time Magazine | Title: Books: Whole Look of Heaven | 12/30/1974 | See Source »

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