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Died. Colby Mitchell Chester, 88, president and then chairman of General Foods Corp., a Wall Street lawyer who took over the presidency of small Postum Cereal in 1924 and began an expansion program that resulted five years later in the merger of 15 food companies, continued to develop ever speedier convenience foods (Minute Rice, JellO, Birds Eye) until sales reached $260 million at his retirement in 1941, $1.5 billion last year; of a heart attack; in Greenwich, Conn...

Author: /time Magazine | Title: Milestones: Oct. 8, 1965 | 10/8/1965 | See Source »

...pamphlets attacking the proposed "bread tax," a phrase that became a household word overnight. The pamphlets, distributed free at supermarkets around the U.S., explained that if the wheat plan were passed, housewives would soon be paying more for bread as well as for flour, crackers, cookies and cereal. Before long, outraged mail against the wheat plan started deluging Capitol Hill...

Author: /time Magazine | Title: Agriculture: AGRICULTURE Buttering the Bread Tax | 8/27/1965 | See Source »

...Mackenzie in TV's Peyton Place), were married-or about to be. All anybody knew for sure, as the Southern Breeze lay at anchor off colorful Cape Cod that afternoon, was that among the fresh foodstuffs taken aboard at Hyannisport were several boxes of a body-building breakfast cereal called Fruit Loops...

Author: /time Magazine | Title: People: Aug. 13, 1965 | 8/13/1965 | See Source »

Evansville, Ind., is a quiet community of 141,543 on the Ohio River with all sorts of distinction. It is known as the "Home of Pablum" for its Mead Johnson cereal plant, and as the "Barbecue Capital of the U.S." for its hickory trees, which furnish lumber for barbecue fires. It is also the home of Evansville College, a Methodist institution (enrollment: 2,542) that prides itself on the Christian virtues. Like hospitality. When visiting basketball teams arrive, they get a big hello: a tour of the Museum of Arts and Science, a hearty steak dinner in the campus dining...

Author: /time Magazine | Title: College Basketball: The Purple Gang | 1/8/1965 | See Source »

...importing and distribution rights for many well-known foreign products: Perrier Mineral Water, Harvey's sherries, Rose's Lime Juice, Irish Mist Liqueur, Guinness Stout. In its four plants it now makes vodka, gin, mixed cocktails, a line of liqueurs and several food products, including a breakfast cereal called Maypo. Through acquisitions, the success of its products and some high-powered promotion, the company has boosted its sales from $37 million a decade ago to a record $136 million in the last fiscal year. Its boss is John G. Martin, 59, the British-born grandson...

Author: /time Magazine | Title: Corporations: Bottled Bartender | 1/1/1965 | See Source »

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