Word: cereally
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...with a feline-voiced gal, lounging on a stuffed tiger, who makes every man sit through the commercial by crooning: "I want a word with all you tigers-you men know which ones you are." Kellogg's tigers are puffing vim into breakfast food on the fronts of cereal boxes. Williamson-Dickie Manufacturing Co. of Fort Worth advertises its campus slacks by picturing them worn by a tiger, and another manufacturer of slacks, Thomson Co. of New York, shows a tiger skin with a girl's head. Fabergé has added a "Tigress" nail polish and lipstick...
...came from such Kellogg basics as corn flakes, which Founder Will Kellogg began to market in 1906 as a health food, and Rice Krispies, whose snap, crackle, pop is part of American folklore. To keep crackling, Kellogg's puts its faith in new products, has introduced ten new cereals in the last 13 years. The latest is a circular, multicolored, fruit-flavored oat cereal called Froot Loops, which Kellogg's is pushing as suitable-or possibly sootable-for all the family from 5 to 95. Just as pre-sugared cereals became the big sellers...
...with soap or cigarettes, cereal selling is essentially aggressive marketing. Kellogg's has cornered 43% of the U.S. market-double that of either General Foods or General Mills-by doggedly making breakfast and cereal synonymous. The company preaches nutrition and flavor with countless advertise ments, 15 television shows (including the top-ranked Beverly Hillbillies) and afternoon cartoon shows on 180 local stations that feature such fetching salesmen as Yogi Bear, Woody Woodpecker and Huckleberry Hound. All this has helped put four Kellogg cereals-Corn Flakes, Rice Krispies, Special K and Sugar Frosted Flakes-among the industry...
Knisper, Knasper, Knusper. Like the late Will Kellogg, the company's officers and directors look upon cereal selling as a solemn mission. President and Chair man Lyle Roll, 56, a onetime door-to-door Kellogg's salesman, eats at least two bowls of cereal a day (morning and before bed), and sometimes a third when he drops in on the daily taste testing conducted by company executives. Nowadays, Roll's time is taken up largely by Kellogg's rapidly expanding international sales, which account for about 30% of its total volume. "Our future," says Roll...
...horrible twisted images" Whitman reports seeing may well be his fellow players, feigning madness in the best amateur style while a sound track symphony booms music to go to pieces by. As a manic-depressive sex kitten, Carol Lynley somehow suggests that a good fortified cereal would put her back together again. McDowall and Whitman, tending the rose garden, make thorny work of it. And Actress Bacall, woefully miscast, exercises her steel-and-velvet charm as if she were running a rest home for demented Bunnies. Bacall's throatiest, most telling line: "I detest stupid people who think they...