Word: cereally
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Though Mr. Wizard has a sponsor (the Cereal Institute), NBC thinks enough of it as a public service program to furnish the time free of charge and none of the 54 TV stations carrying the 30-minute show gets any money for it. Chicago's Federated Advertising Club was so impressed it created an award especially for Mr. Wizard. But the most surprising tribute came from the Voice of America; it entered a standing order for recorded transcripts of each show...
Died. W. K. Kellogg, 91, cereal tycoon (Corn Flakes, Rice Krispies); of a circulatory ailment; in Battle Creek, Mich. His $50 million fortune-and that of the whole breakfast-food industry-grew out of the Health Reform Institute, a water cure operated in Battle Creek by the Seventh Day Adventists. When they abandoned it in 1876, Kellogg's doctor-brother, John, turned it into the Battle Creek Sanitarium, invented flaked cereals to feed his patients. One of them, C. W. Post, took up the idea, made a success marketing Post Toasties and Grape Nuts. Thus encouraged, Kellogg...
...Parasite. Last week the word came back from the police laboratory:"We have identified a vegetable alkaloid having the toxic and biological characteristics of ergot, a cereal parasite." Pont-Saint-Esprit had been stricken by ergot poisoning, a medieval disease as old as its proud bridge, so old that it had almost been forgotten. Modern medicine knows about ergot, but has rarely seen it in the form of an epidemic disease.* It is a black fungus that grows on wet grain, contains chemicals that powerfully affect the blood vessels and the nervous system. Doctors often use ergot extracts to start...
Eoina Nudelman is a Russian-born artist who makes a living illustrating children's books and designing toys. In Chicago three years ago, Artist Nudelman designed a little toy pig that would cling to a cereal bowl, "eat" anything fed to it, and then inconspicuously drop its food back into the bowl. Entranced by Nudelman's gadget, Chicago's Topic Toys sent "Hungry Piggy" off to market and got a patent. But soon the pig had unwanted company...
...peas, for example, the grocer looks at his wholesale cost, increases it by a fixed percentage taken from an official OPS markup list. The list covers 60% of the products in the nation's $32 billion annual food bill, including butter, baby foods, breakfast cereal, cocoa, coffee etc. Exempt: milk, cream, fresh meat, bread, liquor and 58 other commodities, all of which are still regulated by the Jan. 26 order, as well as fresh fruit & vegetables and sugar, which are not controlled...