Word: cereally
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...Canadian Bernarr Macfadden; of cancer; near Toronto. Food faddist and exercise enthusiast for some 30 years, he said "God has provided the means by which we can always be well," lived chiefly on fruits, nuts and grain. Turning his faddery into a business, he manufactured wide-selling cereal foods, broadcast his picture in a breechclout. Canadians knew best his "Roman Meal"; U.S. citizens knew two other products whose trade names Alexander Woollcott shudderfully disclosed: "Lishus," and "Bekus Puddy...
This business carries the Captain southward into 18 weeks of Caribbean sea maneuvers and sea fights, until Providence traps him at last in Martinique. Love rears her head just far enough to make a good story taste like magazine cereal-but only for a while...
...more for a child; a serving of meat . . . one egg or some suitable substitute such as navy beans; two vegetables, one of which should be green or yellow; two fruits, one of which should be rich in vitamin C, found abundantly in citrus fruits and tomatoes; breads, flour and cereal, most or preferably all whole grain or enriched; some butter or oleomargarine with vitamin A added; other foods to satisfy the appetite." With such a diet, added vitamins are not necessary, except vitamin D (in cod-liver oil) for babies and for older children and adults during winter months. According...
...distribution. Most citizens can eventually be educated to eat the right food, if they can only afford to buy it. Food manufacturers promised last week to help the educational campaign with high-powered advertising - a cooperation not to be sneezed at, because the advertising of citrus growers, canners and cereal producers has probably done more to improve U.S. dietary habits than all the doctors' urgings...
...morning a little girl's mother cooked a new kind of breakfast cereal. The child lifted a spoonful, put it in her mouth. Her lips and tongue swelled like balloons. She fell into a spasm of coughing, began to suffocate, fainted. When the doctor arrived on the run, he saw at once what had happened, injected adrenalin. In a few hours, restored to normal, the little girl was scampering around as though nothing had happened. There was nothing wrong with the cereal except that it contained flaxseed, to which the child was violently allergic...