Word: cereally
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...business managership of his brother Dr. John Harvey's Michigan Sanitarium and Benevolent Association in Battle Creek, founded the Sanitas Nut Food Do., Ltd., to manufacture the health foods the doctor fed his patients. His little firm, now the Kellogg Company, became the No. 1 U. S. packaged cereal maker, which has factories on three continents and does upwards of $30,000,000 business every year. In all that time gloomy, barrel-tested, bald Will Keith has kept a mighty grip on his firm's affairs. When he appointed executives, he is reputed to have made them give...
Uncle Don last week became a wider problem. He started broadcasting for Maltex Cereal over five MBS outlets. His first week on the network won him a few plaudits, but generally the parents were slightly snippy. Said a Western New York Federation of Women's Clubs executive in Buffalo: "Uncle Don seems too juvenile even for juveniles." Snorted a Detroit parent: "That Snork...
Another group of 2,243 rats was given food eaten by natives of southern India, who are puny and disease-ridden. Their menu, cereal grains and vegetable fats, no milk, butter or fresh vegetables. Not only were these rats stricken with well-known deficiency diseases such as pernicious anemia (lack of iron), goiter (lack of iodine), beriberi (lack of vitamin B), but they also developed pneumonia, pleurisy, deafness, adenoids, eye ulcers, kidney stones, gastric ulcers, heart disease, skin infections...
...caution to U. S. parents, but a joy to radio merchandising, is the dread truth that little pitchers have big ears. Daily into these ears the radio pours its ride-'em-cowboy adventure and hearty-uncle promise of dandy premiums in return for mailed-in cereal box tops, bread labels, candy wrappers. Hapless parents, besides footing the bills, have a job on their hands in getting their supercharged, excited youngsters to bed. Result is that children's programs come in for persistent beefing, not only by U. S. parents but by the more-feared Federal Communications Commission...
Less reserved or more inquisitive, CBS, whose supplementary survey used the same interviewers, quizzed 10,273 of the same people, last week let go all answers it could get. These would have CBS customers believe that fully four-fifths of all rural homes use packaged soap, cereal, coffee, cleanser; 92% use toothpaste or powder, 77% wrapped bread; that 89% of rural women use face powder, 66% lipstick or rouge. Least used were canned soup (49%), canned tomato or fruit juice (46%), condensed milk (37%). For CBS, the interviewers found out that 80.9% of the families questioned listened...