Word: cereally
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Back in the late '90s, morale at the Los Angeles Times had reached an all-time low. The business side was being run by Mark Willes, a former president of General Mills who was dubbed the "cereal killer" and was resented at the newspaper for firing journalists and attempting to break down the wall between advertising and editorial. This culminated in a scandal over a special issue of the Sunday magazine in 1999 devoted to the new Staples convention center in downtown Los Angeles. After the issue's publication, it emerged that the paper had agreed to share the advertising...
...that their carbs are the benevolent ones. The most extensive push has come from pasta manufacturers, which in February footed most of the bill for a global summit in Rome, gathering scientists, physicians, nutritionists and chefs to address the carb issue. Their somewhat predictable finding: pasta is wonderful; the cereal grains used to make some types contain critical nutrients that break down slowly...
Meanwhile, General Mills has acknowledged that higher egg demand suggests that many consumers are eating omelets instead of cereal. The company, which partly attributed poor financial results last quarter to carb counting, is responding with a higher-protein/lower-carb version of Total cereal. It will unveil 40 new products in May, including low-carb Hamburger Helper. Kraft is working on a CarbWell line of salad dressings and barbecue sauces, and is recasting its marketing to feature the meager carb content of sugar-free Jell-O. Breyers is rolling out CarbSmart Klondike bars...
...March, the prices of hotels, clothing, airline tickets and used cars all showed big jumps. Next to climb will be anything tied to raw materials, the prices of which have been on a tear (see YOUR TIME, page 148). Nails, envelopes, paper clips, wallboard and such foods as cereal and meat should reflect the pinch soon. Services from gardening to accounting will probably cost more later...
...someone turn the beat back on?” he calls, and five minutes later, “Stop Stop” comes on and the four boys try out their routine, bouncing their shoulders back and forth as they emerge from behind a cereal shelf...