Word: cereally
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...great extent, of course, the success of a movie's merchandise depends on the success of the movie itself--kids won't eat the cereal of a movie they, and more importantly their friends, haven't seen. At the same time, box-office success does not always guarantee merchandising success--analysts cite Casper and Independence Day as two recent hit movies that disappointed their licensees. Much depends on how "toyetic" a movie is, in industry parlance, and the degree to which merchandise is sympatico with the film. Flipper licensed a camping set, "which is pretty funny," says director Shapiro, "because...
...predators, the easier it gets to deny all children in poverty the resources and nurture they need. If they're the predators, we must be the vulnerable prey--the only real innocents around. And this probably explains why we can blithely identify with the man-boy in the frosted-cereal commercial while demanding that child criminals be punished like actual men. What could be better than being a great big kid, free of both the responsibilities of adulthood and the disabilities of youth, while the real kids are locked up in prison...
Rosen, 30, is a cool customer, not the type to go into cardiac arrest when his mail server crashes. He is the co-founder of Panix, the oldest and best-known Internet service provider in Manhattan. Years before the Net became a cereal-box buzz word, Rosen would let people connect to Panix free, or for only a few dollars a month, just because--well, because that was the culture of the time. Rosen has handled plenty of mail outages, so on this occasion he simply rolled up his sleeves and set to work, fingers clacking out a flamenco...
...make a home for himself several feet off the ground. I don't mean that, as might be said of riding a bicycle straight up a mountain, it's hard to believe that anybody would want to do such a thing, even for a gold medal and a cereal-endorsement contract. I mean that it's difficult to persuade people that the game of kabaddi actually exists. When it comes to making a presentation to the Olympic committee, that has to be a disadvantage...
...also lithe, with a tiny waist and a size-2 build. And in person she also turns out to be one of those energetic sorts who seem much taller. "I'm a happy person by nature. I'm spunky," she says. "And don't let me eat presweetened cereal, or it's over." But she also confides: "I'm kind of private, but not aloof. I just like being by myself; I don't open up a lot of times to people...