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Word: cereals (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...terminology, they back off their feed. After the Derby, Laurin watched the groom prepare Secretariat's usual supper-oats cooked into a mash, plus carrots and some vitamins and minerals, plus some "sweet feed," grains coated with molasses to provide the rough equivalent of a candied breakfast cereal. The mixture filled the better part of a big tub, and Laurin said, "He won't finish that in three days." An hour and a half later the tub was empty...

Author: /time Magazine | Title: The Wow Horse Races into History | 6/11/1973 | See Source »

...returned to his high school to play in a seniors v. alumni game in which no score was kept and the admission was all of 250. Not to be outdone, the A.A.U. once strongly chastised a Fort Lauderdale swimmer named Jamie Nelson for saying that a certain breakfast cereal had helped her recover from a pulled muscle. The A.A.U. apparently figured that Jamie could afford the three-year suspension since she was only five at the time. "The athlete is so controlled by artificial restrictions," says 1968 Olympic Decathlon Champion Bill Toomey, "that he has to carry around a book...

Author: /time Magazine | Title: Sport: Game with No Winners | 4/16/1973 | See Source »

Lest any budget-pinched shopper follow that lead, he had best be advised that a diet of canned, all-meat dog food is overly rich for humans, just as it is for dogs, and can lead to diarrhea, bloating and bad breath. But leavened with cereal-based dog food, it might even surpass in nutrients the diets of snack-happy American teenagers. One of the Oklahoma students' tastier recipes, for instance, calls for two cups of Gaines Gravy Train, heated with water, salt, pepper and garlic. That provides much more protein and vitamin A and B1 than does...

Author: /time Magazine | Title: The Nation: To Each His Bone | 3/19/1973 | See Source »

Small retail stores depend increasingly on household goods and non-essential foods to make up their losses on cereal and dairy products, Lichter explained...

Author: NO WRITER ATTRIBUTED | Title: Freshman Council Polls Prices At Cambridge Food Markets | 3/3/1973 | See Source »

...product or a message that regular advertisers are trying to push. Under the proposal, for example, antipollution forces would be entitled to free time to rebut auto-company commercials. The FTC charged four big food companies (Kellogg, General Foods, General Mills and Quaker Oats) with monopolizing the breakfast cereal market, and tried to block a merger between two large drug firms (Parke-Davis and Warner-Lambert). Last month the agency accused Xerox of illegally muscling competition from the $1.7 billion copier market...

Author: /time Magazine | Title: CONSUMERISM: Shift at the FTC | 1/22/1973 | See Source »

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