Word: cereals
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Dates: during 1970-1979
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...largest empty space on the shelves of health-food stores these days is probably where the Crunchy Granola is stocked. What is Crunchy Granola? It is a dry cereal about the texture of uncooked oatmeal that consists of rolled oats, wheat germ, sesame seeds, unsweetened coconut, soy oil, sea salt and brown sugar, give or take a few things. Because of all that natural goodness, plus a not unpleasant sweetish taste, it is the rage right now with a generation that is rebelling against the likes of Sugar Smacks and other products that it considers overpackaged and undernourishing...
...seven years being a kind of Johnny Granola-seed. In 1965, after experimenting with various recipes for granola as a "freelance baker," Gentry developed a formula that he liked and sold it for $3,000 to Sovex Inc. of Collegedale, Tenn. It caught on not only as a breakfast cereal served with milk and fruit, but also as a snack food eaten by itself and as a base for cookies. Since then, Sovex has enlarged its granola operation from a single pizza oven to a 20,000-sq.-ft. bakery plant with a capacity...
...Federal Trade Commission, to purge extravagant claims or outright deception in advertising and put more straight information into ads. Under its aggressive chairman, Lawyer Miles Kirkpatrick, the FTC last week hurled its latest bombshell. In an unprecedented action, it proposed that the nation's four largest cereal makers be broken up into smaller companies, partly on grounds that their lavish ad campaigns enabled them to keep out competitors and inflate prices. Kellogg, General Mills, General Foods and Quaker Oats were also accused by the agency of falsely advertising their products as body builders and aids to weight control...
...whom the opportunistic local fishermen charged $280 per round trip from a Tasmanian port. But now the interest has ebbed, and Jane has been left alone to write poems and start work on a book, play the flute and dive for crayfish and abalone to supplement her diet of cereal, canned goods and homegrown vegetables...
When the grievance committee met with Warden Moore on the eve of this present work strike and requested that he make some meaningful changes, other than just cereal at supper, and warned him of possible trouble if he insisted in refusing to comply with some of our 140-odd grievances--he replied by stating: "The battle lines have been drawn, I'm the captain of this ship. I'll go down with my ship." We prisoners have abandoned the ship! Moore is not keeping us confined to our cages: we refuse to come...